Privacy Policy

MOVIT Inc. ("MOVIT," "we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered fitness platform, including our website at https://www.movit.com, our mobile and web applications ("Apps"), and all related features, functionalities, and services (collectively, the "Digital Properties" or "Services").

MOVIT provides AI-powered personalized workout programs, real-time form analysis, nutrition guidance, and adaptive fitness coaching through advanced artificial intelligence and machine learning technology. Given the sensitive nature of health, fitness, and biometric data we collect, we take your privacy seriously and have implemented this comprehensive Privacy Policy to inform you of our data practices.

By accessing or using our Digital Properties, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our data practices, please do not use our Services.

We collect various types of information to provide, personalize, and improve our AI-powered fitness services. The categories of information we collect include:

2.1 Personal Information You Provide

When you create an account or use our Services, you may provide us with:

• Account Information: Name, email address, username, password, date of birth, and profile photo
• Contact Information: Phone number, mailing address, and emergency contact details
• Health and Fitness Information: Height, weight, body measurements, fitness level, fitness goals, exercise preferences, injury history, medical conditions, medications, dietary restrictions, and allergies
• Payment Information: Credit card numbers, billing address, and payment history (processed through secure third-party payment processors)
• Communications: Messages, feedback, support requests, and survey responses you send to us

2.2 Biometric Data

Our AI features may collect, process, and analyze biometric data, which is information derived from your unique physical or behavioral characteristics. This includes:

• Body Measurements and Composition Data: Body dimensions, body fat percentage, muscle mass estimates, and physical measurements captured through photos or manual input
• Movement and Form Data: Exercise form, movement patterns, range of motion, posture, and technique captured via camera-based computer vision analysis
• Physiological Data: Heart rate, heart rate variability, blood oxygen levels, sleep data, recovery metrics, and other biometric data from connected wearable devices
• Voice Data: Voice recordings and voice patterns if you use our voice-activated coaching features
• Facial Data: Facial geometry and recognition data if you enable face-based features

2.3 User-Generated Content

Content you create, upload, or share through our Services, including:

• Progress photos and before/after images
• Exercise form videos for AI analysis
• Workout notes and personal journal entries
• Comments, reviews, and feedback on AI recommendations

2.4 Workout and Activity Data

Information about your fitness activities, including:

• Workout completion data, exercise history, and training logs
• Sets, repetitions, weights, duration, and intensity of exercises
• Calories burned, distance traveled, and steps taken
• Progress metrics, personal records, and performance trends
• Nutrition logs, meal photos, and dietary intake data

2.5 Data from Third-Party Devices and Services

If you choose to connect third-party devices or services, we may collect data from:

• Wearable Devices: Apple Watch, Fitbit, Garmin, Whoop, Oura Ring, and other fitness trackers
• Health Apps: Apple Health, Google Fit, Samsung Health, and similar platforms
• Connected Equipment: Smart gym equipment, heart rate monitors, and other IoT fitness devices

2.6 Automatically Collected Information

When you access our Digital Properties, we automatically collect:

• Device Information: Device type, operating system, unique device identifiers, browser type, and mobile network information
• Usage Data: Pages visited, features used, time spent on the platform, clickstream data, and interaction patterns
• AI Interaction Data: Your interactions with AI features, feedback on recommendations, and AI system performance metrics
• Location Data: General geographic location based on IP address, and precise location if you enable location services
• Log Data: IP address, access times, error logs, and referring URLs

We use the information we collect for the following purposes:

3.1 Providing AI-Powered Fitness Services

• Generating personalized AI workout programs based on your goals, fitness level, and preferences
• Providing real-time AI form analysis and corrective feedback using computer vision
• Adapting workout difficulty, volume, and exercise selection based on your progress and performance
• Creating AI-generated nutrition plans and meal recommendations
• Delivering voice-activated AI coaching and guidance
• Analyzing your fitness data to provide progress insights and predictive analytics
• Monitoring training load and recovery to help prevent injuries

3.2 Account Management and Communication

• Creating and managing your account
• Processing payments and managing subscriptions
• Sending service-related communications, updates, and notifications
• Responding to your inquiries and providing customer support
• Sending promotional communications (with your consent, where required)

3.3 AI Model Training and Improvement

• Using anonymized and aggregated data to train, improve, and refine our AI algorithms and machine learning models
• Analyzing user feedback to enhance AI recommendation accuracy
• Improving computer vision form analysis capabilities
• Developing new AI features and functionalities

3.4 Safety, Security, and Legal Compliance

• Detecting, preventing, and addressing fraud, abuse, and security threats
• Enforcing our Terms and Conditions and other policies
• Complying with legal obligations and responding to lawful requests
• Protecting the rights, property, and safety of MOVIT, our users, and others

3.5 Analytics and Research

• Conducting internal analytics to understand user behavior and preferences
• Performing research to improve fitness outcomes and user experience
• Generating aggregated, de-identified insights about fitness trends

If you are located in the European Economic Area (EEA) or United Kingdom (UK), we process your personal data based on the following legal grounds:

• Performance of Contract: Processing necessary to provide our Services to you
• Consent: Processing of sensitive data (health, biometric) based on your explicit consent
• Legitimate Interests: Processing for our legitimate business interests, such as improving our Services, fraud prevention, and marketing (where not overridden by your rights)
• Legal Obligation: Processing required to comply with applicable laws

This section provides important information about our collection and use of biometric data, particularly for users in jurisdictions with biometric privacy laws (such as Illinois, Texas, Washington, and other states with biometric information protection statutes).

5.1 Types of Biometric Data Collected

As described in Section 2.2, we collect biometric identifiers and biometric information including body geometry data, movement patterns, physiological measurements, voice data, and facial geometry (if enabled).

5.2 Purpose of Collection

We collect biometric data solely for the purpose of providing AI-powered fitness services, including real-time form analysis, personalized workout recommendations, progress tracking, and voice-activated coaching.

5.3 Consent

By enabling camera-based features, voice features, or connecting biometric devices, you provide explicit, informed consent to our collection, use, and storage of your biometric data as described in this Privacy Policy.

5.4 Retention and Destruction

We retain biometric data only as long as necessary to fulfill the purposes for which it was collected, or as required by law. When your account is deleted or upon your request, we will permanently destroy your biometric data within a commercially reasonable timeframe, not to exceed three (3) years from the date of your last interaction with our Services or your deletion request, whichever is earlier, unless retention is required by law.

5.5 Disclosure and Protection

We do not sell, lease, trade, or otherwise profit from your biometric data. Biometric data may be disclosed to service providers who assist in providing our AI services, subject to contractual obligations to protect such data. Biometric data is protected using industry-standard security measures, including encryption in transit and at rest.

5.6 Your Rights

You may withdraw consent for biometric data collection at any time by disabling the relevant features in your account settings or by contacting us at movit@gmail.com. Please note that withdrawing consent may limit or eliminate certain AI functionality.

MOVIT uses advanced AI and machine learning technology to power our fitness services. This section explains how your data may be used to train and improve our AI models.

6.1 How AI Training Works

To improve our AI recommendations and form analysis capabilities, we may use your workout data, feedback, and other information in anonymized and aggregated form to train our machine learning models. This helps us provide better, more accurate recommendations to all users.

6.2 Data Anonymization

Before using data for AI training, we apply anonymization and aggregation techniques to remove personally identifiable information. Individual-level data that could identify you is not used directly in AI training processes.

6.3 Opting Out of AI Training

You may opt out of having your data used for AI training purposes by contacting us at movit@gmail.com. Please note that opting out may limit the personalization and effectiveness of AI recommendations you receive, as the system will have less data to learn from your individual preferences and patterns.

6.4 Retention for AI Training

Anonymized, aggregated data that has been incorporated into our AI models may be retained even after you delete your account, as this data is no longer personally identifiable and cannot be extracted from trained models.

We do not sell your personal information. We may share your information in the following circumstances:

7.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including cloud hosting providers, payment processors, analytics providers, customer support platforms, and AI/ML infrastructure providers. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

7.2 Connected Devices and Third-Party Apps

If you connect third-party devices or apps (such as Apple Watch, Fitbit, or health apps), data may be shared between MOVIT and these services according to your settings and the third party's privacy policy. You control these connections through your account settings.

7.3 Business Transfers

In the event of a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction, your information may be transferred to the successor entity, subject to the commitments made in this Privacy Policy.

7.4 Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect the rights, property, or safety of MOVIT, our users, or others.

7.5 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

7.6 Aggregated and De-identified Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, marketing, analytics, and other purposes.

We use cookies, pixels, and similar tracking technologies to collect information about your use of our Digital Properties. These technologies help us:

• Remember your preferences and settings
• Authenticate your identity and maintain your session
• Analyze usage patterns and improve our Services
• Deliver relevant content and advertisements
• Measure the effectiveness of our marketing campaigns

You can manage cookie preferences through your browser settings. However, disabling certain cookies may affect the functionality of our Services. For more information about our use of cookies, please see our Cookie Policy.

We retain your information for as long as necessary to provide our Services and fulfill the purposes described in this Privacy Policy. Retention periods vary based on the type of data:

• Account Information: Retained while your account is active and for a reasonable period thereafter for legal and business purposes
• Health and Fitness Data: Retained while your account is active; deleted or anonymized upon account deletion, subject to legal requirements
• Biometric Data: Retained only as necessary; destroyed within 3 years of last interaction or deletion request
• Usage and Analytics Data: Generally retained for up to 3 years for analytics purposes
• Payment Records: Retained as required for tax, accounting, and legal compliance (typically 7 years)
• Anonymized AI Training Data: May be retained indefinitely as it is no longer personally identifiable

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure authentication mechanisms and access controls
• Regular security assessments and vulnerability testing
• Employee training on data protection and security
• Secure data centers with physical access controls
• Incident response procedures for potential data breaches

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

Depending on your location and applicable laws, you may have certain rights regarding your personal information:

11.1 General Rights (All Users)

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Account Management: Update your profile and preferences in account settings
• Communication Preferences: Opt out of marketing communications
• Device Permissions: Control camera, microphone, and other device permissions

11.2 Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request information about the categories and specific pieces of personal information we have collected about you
• Right to Delete: Request deletion of your personal information, subject to certain exceptions
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out of Sale/Sharing: We do not sell or share your personal information for cross-context behavioral advertising
• Right to Limit Use of Sensitive Personal Information: Request that we limit the use of your sensitive personal information
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

11.3 Rights for EEA/UK Residents (GDPR)

If you are located in the European Economic Area or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR):

• Right of Access: Obtain confirmation of processing and a copy of your personal data
• Right to Rectification: Have inaccurate personal data corrected
• Right to Erasure: Have personal data deleted under certain circumstances
• Right to Restriction: Restrict processing under certain circumstances
• Right to Data Portability: Receive your personal data in a structured, commonly used format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: Lodge a complaint with a supervisory authority

11.4 Exercising Your Rights

To exercise any of your privacy rights, please contact us at movit@gmail.com or submit a request through your account settings. We will respond to your request within the timeframe required by applicable law. We may need to verify your identity before processing your request.

MOVIT is based in the United States. If you access our Services from outside this jurisdiction, your information may be transferred to, stored, and processed in countries where we or our service providers operate. These countries may have data protection laws that are different from the laws of your country.

For transfers of personal data from the EEA/UK to countries not deemed adequate by the European Commission, we use appropriate safeguards such as Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms.

Our Digital Properties and AI Fitness Services are not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at movit@gmail.com. If we discover that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

Our Digital Properties may contain links to third-party websites, apps, or services, including social media platforms (Facebook, Twitter, Instagram, TikTok), wearable device platforms (Apple, Fitbit, Garmin), and other fitness services. This Privacy Policy does not apply to third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you access.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by email (if you have provided one), through a notice on our Digital Properties, or by other means as required by law. Your continued use of our Services after the effective date of the revised Privacy Policy constitutes your acceptance of the changes.

We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

MOVIT Inc.

• Email: movit@gmail.com
• Support: movit@gmail.com
• Website: https://www.movit.com/contact

For EEA/UK data protection inquiries, you may also contact our Data Protection Officer at movit@gmail.com.

BY USING OUR DIGITAL PROPERTIES AND AI FITNESS SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND AGREE TO THE COLLECTION, USE, AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED HEREIN, INCLUDING THE COLLECTION AND PROCESSING OF SENSITIVE HEALTH AND BIOMETRIC DATA FOR THE PURPOSE OF PROVIDING AI-POWERED FITNESS SERVICES.